How to Make Twitter Become a Useful Government Communication Channel…?
Twitter become the most important social communication in the web following Facebook. Facebook is leading in social networking while Twitter is leading the way in communications. It’s a social phenomenon. Twitter should be able to be used as goverment communication channel. Here is how the make it works:
1. Social matters
Being social counts for something today. The public expects it. More importantly, they expect it from the government that’s working for them. The public expects those employees to be forthright about what’s going on behind the scenes. Twitter can play a major role in meeting that demand.
2. It’s the new press release
Although press releases are still used by governments to disseminate important information, few people in the public read them. For the most part, they’re ignored. But if that same information is syndicated to a Twitter page, all that would change. It would create a spirit of openness. And it might help the public trust the government just a little more.

